Made from all natural ingredients and infused with conditioning organic ingredients. Vegan, Cruelty Free. Paraben Free, Non-Toxic. Made in the USA. Our highly pigmented, all natural shadows apply velvety-smooth with a creaseless finish. Our innovative formula is easy to apply, blend and layer and can be worn wet or dry. This formula is 75% organic and free from artificial colors, preservatives & fragrance making it ideal for sensitive eyes.